Mini Clem is a destination for the Mummy that loves a touch of classic beauty in their children’s essentials and for all of the fun-loving, imaginative and curious little minis.
Founded by Annabel Gray in 2020, Mini Clem was born of a love and passion for gorgeous, quality children’s accessories. This love is coupled with a desire to curate an elevated collection of unique and special things where the on trend, yet timeless mama can find pieces for her little minis, both girl and boy. The aim is to provide our customers with a thoughtful collection of pieces and promote quality over quantity. 
We value sustainability in our baby and children's pieces, and look for brands that work to incorporate eco-friendly manufacturing practices and materials into their pieces.
We also value customer relationships. We pride ourselves on building trusting relationships with our Mini Clem shoppers.
We hope you love our special collections as much as we love putting them together for you, but above all it is our hope that we can bring a little extra fun, laughter and magic to your loving days with your minis.